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“BiCYCLE CLUB” 40th Anniversary! Two days of vintage bike fun in Naeba.
"Naeba Old Bike Meeting in Feel EARTH" is happening!

Official sponsor of Eroica Japan, 『BiCYCLE CLUB』 is joining Feel EARTH 2025 with Camp Jeep for the first time!
A special event celebrating the 40th anniversary of “BiCYCLE CLUB” is here— Naeba Old Bike Meeting in Feel EARTH!!!
Vintage MTBs, chromoly road bikes, and other timeless classics will gather in nature-rich Naeba. A must-see weekend for all old bike fans in Japan!

On August 23-24, vintage MTBs, chromoly road bikes, randonneurs, and more from the golden age of cycling will gather in Naeba.
Let's spend a special weekend surrounded by nature at Naeba Ski Resort, sharing the love for bikes that are “beautiful despite age” and “ride beyond time.”
Led by Eroica Japan, the event is supported by groups such as Japan Old MTB Association (Old MTB Meeting), Japan Vintage Ride, and Pedale Classico.

■ Event Overview
・Event Name: Eroica Japan Naeba Old Bike Meeting in Feel EARTH
・Venue: Naeba Highland Auto Campsite
・Address: 202 Mikuni, Yuzawa, Minamiuonuma-gun, Niigata 949-6212
・Organizer: ADDIX Co., Ltd. / Sponsor: JEEP
・Dates: Saturday–Sunday, August 23–24, 2025
August 23: 09:30–sunset / August 24: 09:30–16:30

■ Event Schedule

[DAY1] Saturday, August 23

• Old Bike MEETING Time: Talk & photo time around participants' bikes (★Please bring your own bike stand)
• BBQ Night: Enjoy outdoor BBQ in the fresh mountain air
• Retro Bike Flea Market: Sell or trade vintage parts, bikes, wearables, and gear
  ★ Ticket holders can apply for one of 10 free flea market booths! Apply here!

[DAY2] Sunday, August 24

• Group RIDE: A relaxed tour through the majestic landscape of Naeba with fellow cycling enthusiasts

Bike types welcome:
Old MTBs, chromoly road bikes, randonneurs, vintage road bikes, or anything with a classic style. Even if your bike isn’t old, if you love bicycles and feel the “romance of the past,” you’re welcome.

▶ Event and ticket info:
https://funq.jp/feelearth2025

▶ Apply for flea market booth:
https://forms.gle/hN1EaJA5Y22PB5jW8

★ For the latest updates (including how to join, flea market info, exhibitor listings), follow BiCYCLE CLUB official site and SNS.

Bring your bike, be it from 40 years ago or more, and share two days connecting with people and nature.
Come join the Naeba Old Bike Meeting and rediscover the beauty of retro bicycles!

Eroica was born in Tuscany, Italy in 1997.

In the 1950s–90s, the wave of industrialization swept across Italy, and small villages like Gaiole in Chianti were left behind. The lively rural life vanished, depopulation accelerated, and the beautiful countryside was fading.

Giancarlo Brocci, a local sports journalist and the founder of L’Eroica, was deeply saddened by this. Determined to preserve what remained, he envisioned a cycling event on the region’s historic white gravel roads—strade bianche—riding vintage bicycles from a bygone era.

Participants would sweat, get dusty and muddy, and struggle through rough terrain—yet find joy in the challenge. Surrounded by the beautiful Tuscan hills, riders reflect on the traditions, culture, and values built by those before us.

“The Beauty of Fatigue and the Thrill of Conquest”

To embrace difficulty, to find joy through effort—that’s the heart of L’Eroica.

This message from Giancarlo touched many. Soon, riders from around the world awakened old bikes sleeping in their garages and traveled to Gaiole. Over 26 years, L’Eroica has become an international symbol of courage and beauty for cyclists everywhere.

Eroica Japan began in 2013 as the first official Eroica event held outside Italy. With your continued support, it has grown steadily ever since.

And in April 2025, we successfully held another grand event!
Thank you all for your warm encouragement and support.
We look forward to seeing you at Eroica Japan 2026!

Contact Information

Eroica Japan
▪ Address: 2-14-10 Gohongi, Meguro, Tokyo 153-0053
▪ Business hours: 10:00–18:00 (Closed Mon–Tue)
▪ Tel: 03-6914-7070
▪ Email: [email protected]
▪ LINE
▪ Whatsapp
▪ Official Linktree

Official Linktree includes links to Eroica Japan’s official routes, Instagram, Facebook, and more.
For quick responses, we recommend contacting us via LINE or Whatsapp.
LINE also provides the latest event updates. Please follow us!