The beauty of fatigue and the thrill of conquest

Starting from NOVA Eroica, Buonconvento is becoming a capital of the cycling of the future.

The date is fast approaching with this hybrid event for sportive lovers who are increasingly drawn away from the besieged streets, and the lost battle with traffic and roundabouts. They want to compete but in a precise and protected way so that they can enjoy many more kilometres at their own pace, while making new friends, discovering gourmet food stops, photo opportunities and panoramas to dream of during long winter nights. Surrounded by magnificent white roads, Buonconvento is practically the only level area in the whole of the Terra Eroica.  


Giancarlo Brocci







Thursday 15 July






18:00-20:00

Collection of race envelopes at the Museo della Mezzadria (Agriculture Museum)

Collection of race packs in the Eroica Village

Ciclo Club Eroica – ‘Eroica in the world’ space opens

21:00 Music and entertainment


PROGRAMME:

Friday 16 July

16.00-20.00

Collection of race envelopes at the Museo della Mezzadria (Agriculture Museum)

Collection of race packs in the Eroica Village

Ciclo Club Eroica – ‘Eroica in the world’ space opens

Bike Village opens

Chill Area powered by Komoot

Test Bike Campagnolo EKAR

18:00

Nova Eroica Talk Show: interviews, presentation of products, interventions by illustrious guests

From 19:00 DJ set

Food area opens


Saturday 17 July

06:30-08:00

Collection of race envelopes at the Museo della Mezzadria (Agriculture Museum)

Collection of race packs in the Eroica Village

08:00

NOVA Eroica starts

08:00

Bike Village opens

Chill Area powered by Komoot

Test Bike Campagnolo EKAR

11:00

Nova Eroica Talk Show: interviews, presentation of products, interventions by illustrious guests

17:00

NOVA Eroica prize-giving

19:00

DJ Set

Food area opens

21:00

Live Music

Sunday 18 July 2021

09:30-10.00

Eroica Family starts

12:00 Expected finish time

09:00

Bike Village opens

Chill Area powered by Komoot

Test Bike Campagnolo EKAR

11:00 NOVA Eroica Talk Show: interviews, presentation of products, interventions by illustrious guests

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