The beauty of fatigue and the thrill of conquest

L’Eroica and all Eroica Events invite cyclists to rediscover the beauty of fatigue and the thrill of conquest. We look to the past of cycling to inspire the future of this beautiful sport.

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L'Eroica was born in the village of Gaiole in Chianti. Started as a vintage cycling event, today the Eroica values continue to grow with events for both classic and modern bicycles.
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EROICA CAFFÈ BARCELONA
Looking for Eroica in the big city? Eroica Caffè is a tasteful place for “hunters of feelings and emotions” and home for the local cycling community.
Latest news from The Eroica Journal
riparte l'italia del giro d'italia
6 May 2022
riparte l'italia del giro d'italia
Certo, era un maggio più inoltrato quello dei miei Giri d'Italia di ragazzo, praticamente una festa di fine scuola, il via alle uscite in bicicletta anche per noi che inseguivamo i nostri campioni pure coi tappi da bibita.
IL LEONE DELLE FIANDRE
2 Apr 2022
IL LEONE DELLE FIANDRE
Come Magni si guadagno' il titolo
PIONEERS WITH A PASSIONATE HEART
18 Mar 2022
PIONEERS WITH A PASSIONATE HEART
Simple. Precise. Dynamic. Three words that embody the essence of a game-chenger brand, that has revolutionized the cycling world and that over the years has contributed to shaping an entire industry,
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TERRA EROICA
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Eroica x Santini
NOVA EROICA JERSEY ARTE
€ 89
€ 89
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L'EROICA WOOLEN JERSEY
€ 159
€ 159
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L'EROICA 2021 AFTER MOVIE
We knew that the chain hadn't been broken, we could hear of beat of the great Eroica heart under the rubble caused by this dark period. In Gaiole in Chianti, it was clear that our soul is healthy and continues to regenerate itself, just as we found each other without ever really having lost each other.