ETHOS


“We want people to rediscover the beauty of fatigue and the thrill of the conquest”
GIANCARLO BROCCI, Creator of L'Eroica
(video length 5 minutes)



 


L’Eroica started in 1997 because of one man, Giancarlo Brocci, who admired the values of a past cycling so much that he wanted to reconnect others to the heritage that inspired much Italian history, literature, culture, and music. L’Eroica also created a foundation for the protection and preservation of the last gravel roads in Tuscany. These romantic concepts led to the idea of L’Eroica, an event that initially saw 92 “hunters of feelings and emotions”, as the creator Giancarlo Brocci defines them.

Today we continue to spread the authentic roots of an extraordinary sport with a great soul. We want people to rediscover the beauty of fatigue and the thrill of the conquest: the heroic cycling of Bartali and Coppi and the sacrifice that seeks out our physical boundaries where thirst, hunger, and exhaustion are felt with all their strength. It’s cycling that can spread respect and create bonds between loyal opponents. It is cycling in a healthy way, and its participants are inspiring and beautiful to watch.