PARTNERS

We hereby present our global sponors, who we prefer to refer to as partners. Without them many of the Eroicas in the world could have not happened maintaining the same spirit of L'Eroica, which our partners have highly appreciated.



Santini

Santini SMS was founded in 1965 with the intuition of Pietro Santini to specialize in technical clothing for cycling, due to his strong passion for the sport. Since the beginning the Italian company chose to design and produce all products exclusively in Italy, and each item is developed by a team of designers passionate for the two wheels. Santini’s history intersects with the Maglia Rosa, the Rainbow Jersey of the World Champion and now L’Eroica. With a constant R&D investment, Santini’s mission is always alive: to refine its creations in order to help people practicing their passions while wearing comfortable and stylish clothes.
 



Bianchi

Bianchi, founded in Milan in 1885, is a performance bicycle company characterized by product driven technology and Italian design. Bianchi believes the frame is the heart of the bicycle and it’s constantly investing in material technology with the aim to produce the best bikes in the world. All frames, as well as all graphics and colors combinations, are created and developed in the Bianchi headquarter in Treviglio (Bergamo, Italy).
With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminum and then titanium, and now to the most advanced material, carbon.
 



Continental

Made in Germany since 1871, Continental keep developing new revolutionary technologies in their Technology and Development Center in Korbach, Germany. The unbeatable BlackChili Compound and the ultimate Vectran Breaker anti puncture technology are both used at the highest levels of competitive cycling. These technologies demand sophisticated processes to ensure the legendary Continental product quality. Such innovations can only be manufactured in the Conti factory in Germany. Countless victories and achievements in professional cycling are further evidence of the superior performance of the products from Continental.
 



Mavic

In 1889 two brothers, Léon and Laurent Vielle, created a 'nickel-plating' business in 1889. A little later Charles Idoux and Lucien Chanel ventured into the 'manufacture and the sale of spare parts for bicycles' with the brand name MAVIC, Manufacture d’Articles Vélocipédiques Idoux et Chanel. The common factor between these two businesses was their President, Henry Gormand.
Besides for their products, Mavic is worldwide known for their assistance service offered at all major professional races since 1973. At races, Mavic makes available to all competitors a ‘neutral and free’ assistance.



Brooks

Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. Brooks leather saddles have been the choice of many champions of the past, since the early beginnings of road racing to the times of Bartali and Coppi and later. Brooks has been proudly supporting L’Eroica since 2004.



Elite

For over 30 years Elite has been a leading Italian company in the production of water bottles, bottle cages and in-door trainers and rollers. Elite sponsors many leading professional teams who take part in the Tour de France, Giro d'Italia. World Championships and all the classic races.
Thanks to its relationship with the teams, Elite is able to innovate and produce high end cycling products.
 



Pantofola d'Oro

Pantofola d’Oro nasce was founded in 1866 by the Lazzarini family as a small shoe workshop. After the 2nd World War, Emidio Lazzarini, who inherited his father's business, made it grow to a leading brand.
The name Pantofola d’Oro was born by chance. During and interview in 1959 the famous football player John Charles talks about his footballl shoes and says: "These are not shoes, they feel like slippers, golden slippers." Golden slippers translates "Pantofola d'Oro" in Italian.
In the 1970s and 1980s Pantofola d'Oro develops a cycling shoe, worn by champions like Claudio Chiappucci and Francesco Moser.
 



Steel Vintage Bikes

Steel Vintage Bikes is a world-renowned web store for classic and vintage bicycles, operating from their workshop, showroom and bicycle café based in Berlin, Germany. Their story began in 2012, born out of an appetite to reconnect people with the passion, authenticity and superb quality of hand-built steel bicycles. Working closely with a number of European collectors – mostly Italian – from their inception, Steel Vintage Bikes continue to discover the finest examples of cycling history, from bicycles made by Umberto Dei, to the Ramata of Wilier-Triestina and the legendary Arabesque designs of Ernesto Colnago. All their Eroica bicycles are approved to take part in Eroica events worldwide. 



Toscana Promozione Turistica

Toscana Promozione Turistica is the Tuscany Regional Government Agency responsible for promoting tourism. Its main objective is to contribute to the promotion of tourism flows throughout the region, thus consolidating Tuscany’s presence in traditional markets and developing it in emerging markets. This promotional activity is designed to show the multifaceted charm of Tuscany, rich in corners and places that deserve to be discovered, with their stories, culture, traditions and products. In addition, Toscana Promozione Turistica offers a support service addressed to foreign printing and publishing companies interested in writing or creating publications about Tuscany.



Barone Ricasoli

Barone Ricasoli estate extends for over 1,200 hectares from the walls of the Brolio Castle across the amphitheatre of hills that descend towards Siena.   The winery is located in the town limits of Gaiole in Chianti and with its historic Brolio Castle represents one of the symbolic places of the Chianti Classico territory. Inside the historical castle built in the 11th century, it is possible to visit the gardens, the chapel dedicated to San Jacopo and the Ricasoli collection, a small museum which covers the military history of the Ricasoli family and the intense political and agronomic life of Bettino Ricasoli. It is also possible to carry out guided tours of the cellars by appointment. The wines and other products created at Brolio can be tasted and purchased in the elegant wine shop, while a stop by Agribar Brolio, the first Eroica Caffè, or by the nearby Osteria restaurant, offers a chance to experience the most authentic flavours of local gastronomic traditions.