La belleza de fatiga y el sabor de la aventura

A century of ABUS is celebrated at L'Eroica with helmets and anti-theft devices up for grabs and a cake to share

A century of ABUS is celebrated at L'Eroica with helmets and anti-theft devices up for grabs and a cake to share


ABUS is present at the iconic event of Eroica Gaiole in Chianti. It will be an opportunity to celebrate the 100th anniversary of the company (1924-2024) by taking advantage of the cake cutting on Saturday afternoon. A way to share ABUS's birthday on their vintage bikes for a century-old occasion. The experience of the German brand has always been aimed at making life safer by finding solutions for bikes that improve the protection of the cyclist with innovative and high-performance helmets and for bikes with regards to anti-theft devices with safe and reliable products.


It doesn't end here because ABUS will liven up its stand with the Key-Game. A game for adults and children that offers the chance to win a helmet or anti-theft device simply by trying to open a padlock (obviously ABUS). The challenge will consist of looking for the winning key among the dozens present and trying your luck. Come and visit ABUS at the stand and discover the world of mobile security offered by ABUS, between the precision and reliability of Made in Germany and the quality and style of Made in Italy.


The presence of the 2008 World Champion and ABUS ambassador, Alessandro Ballan, is confirmed to embellish the stand. An opportunity to meet the winner of the 2008 Flanders and have him sign an autograph and take a selfie to keep and share.


ABUS Program


Meet and greet with Alessandro Ballan


Key – Game: prize game. A display case with an ABUS helmet/anti-theft device closed with an ABUS padlock.


Saturday 5 October at 4:00 pm celebration of 100 Years of ABUS with cutting of the for everyone.