The beauty of fatigue and the thrill of conquest

L’Eroica and all Eroica Events invite cyclists to rediscover the beauty of fatigue and the thrill of conquest.
We look to the past of cycling to inspire the future of this beautiful sport.

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L'Eroica was born in the village of Gaiole in Chianti. Started as a vintage cycling event, today the Eroica values continue to grow with events for both classic and modern bicycles.
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EROICA CAFFÈ BARCELONA
Looking for Eroica in the big city? Eroica Caffè is a tasteful place for “hunters of feelings and emotions” and home for the local cycling community.
Latest news from The Eroica Journal
1998: Pantani’s Giro-Tour double and the spectre of doping
28 Jul 2019
1998: Pantani’s Giro-Tour double and the spectre of doping
The 1998 edition of the Tour was fundamentally shattered by doping. The entire Festina team had to withdraw from the race and it often seemed unlikely the race could even make it to Paris.
Hinault and LeMond: friends or foes?
27 Jul 2019
Hinault and LeMond: friends or foes?
Another French champion is Bernard Hinault, from Brittany. Not as ruthless as Merckx but able to win every time a goal is set, including the unpleasant Roubaix.
1971: Ocaña and The Cannibal
26 Jul 2019
1971: Ocaña and The Cannibal
After Anquetil, also Eddy Merckx collected 5 Tour wins. The Cannibal is probably the most successful rider in the history of competitive cycling.
SPIRIT SINCE 1997
HISTORY
SPIRIT SINCE 1997
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THE EROICA JOURNAL
THE EROICA JOURNAL
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Eroica Approved Bikes
EDDY MERCKX PROFESSIONAL 50TH
ANNIVERSARY ROAD BIKE 1980S
€ 5,999.00
€ 5,999.00
VISIT STEEL VINTAGE BIKES
EDDY MERCKX PROFESSIONAL 531
ROAD BIKE 1981S
€ 2799.00
€ 2799.00
VISIT STEEL VINTAGE BIKES
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NOVA EROICA AFTER MOVIE
A huge thank you to the incredible event coordinator Franco Rossi, the town of Buonconvento, the volunteers, and to each of the 1,200 or so participants, including all of the children who dove into the spirit of the event and helped make this such a great and unique weekend of great cycling.