Colnago Retrofitting at L'Eroica 2024 EROICA MAP Abus 100 Years CCE Social Ride Alce Nero @ L'Eroica Clean Up your bike by NUNCAS WAITING FOR L’EROICA AT BROLIO Free Shuttle Service Eroica Bike Register Bicycle Elegance Competition Adotta un chilometro (Adopt a Km) L'Eroica for the environment Proraso Barber Shop and beard and mustache competition Italian Diabetes Foundation The Eroica Window Roy Roger’s and the Bib number Eroici a Piedi Scout Groups at L'Eroica The Mini Eroica and Giocociclismo Eroica Academy Terra Eroica Radio Immaginaria Dinner in Monti in Chianti The Docufilm on Ottavio Bottecchia
RADIO IMMAGINARIA: HEROIC MENTALITY
After participating in Eroica Montalcino on May 26-27, 2024, the guys from RADIO IMMAGINARIA will also ride at L’Eroica in Gaiole in Chianti on October 5-6, 2024! While one team will be on their bikes, riding the white roads in the name of heroic mentality, another group of radio hosts will cover the event, mainly interviewing the teenagers present at Gaiole. The interviews and race updates will be broadcast from the RiMuflo, a 1970s Renault 4 that the RADIO IMMAGINARIA crew has transformed into their very own heroic support car.
Their thoughts capture the true essence of what they call the HEROIC MENTALITY:
“Now you’re probably asking yourselves: why should we push ourselves? Why, when we could easily avoid it? Because we must. The future demands it, and the bicycle is the perfect tool. We don’t know if heroic cycling will ever become an Olympic discipline, but for us, it already is. Our effort, our sacrifice is needed. We need to find our challenge and tackle it right away. The world needs superheroes. Be heroic! Choose which hero you want to be, prepare your uniform, your unsuspecting hideout, and hop on your chosen bike, letting this mentality carry you forward. Many will call you crazy, but in reality, you're about to save the world. Embrace your own personal version of the heroic mentality.”
To follow all their adventures, connect with them on Instagram @radioimmaginaria or listen to them on their website www.radioimmaginaria.it
