L'Eroica was inspired by classic cycling and aimed to rediscover the authentic roots of an extraordinary sport. Over the years, the Eroica vision and values have been shared with the world, creating new events for both classic and modern bikes that reaffirm our taste for healthy and good-spirited participation.
In 1997 in Gaiole in Chianti, 92 hunters of feelings and emotions gave life to the first edition of L'Eroica as they set out in a rainbow of vintage bikes and wool jerseys to commune with the dusty white roads of Tuscany. Each year ever since, on the first Sunday of October, the magic of an event lost in time is repeated across challenging routes traversing magnificent landscapes with unforgettable stops for refreshments involving thousands of passionate Eroici.
Race. Ride. Relax. This is the spirit of NOVA Eroica: a gran fondo for modern bikes in pure Eroica-style, born to enjoy the magic of the white roads NOVA re-launches the values of heroic cycling with a format that alternates transfer sections with special time trial segments, hearkening back to the sporting duel between Coppi and Bartali that were ridden mostly on gravel roads.