L’Eroica started in 1997 because of one man, Giancarlo Brocci, who admired the values of past cycling so much that he wanted to reconnect others to the heritage that inspired much Italian history, literature, culture and music.

L’Eroica was also launched as a foundation for the protection and preservation of the last gravel roads in Tuscany. These romantic concepts led to the idea of L’Eroica, an event that initially involved the participation of 92 “hunters of feelings and emotions”, as the creator Giancarlo Brocci defines them.

“We want people to rediscover the beauty of fatigue and the thrill of conquest”

Giancarlo Brocci, Creator of L'Eroica

Today we are still trying to return to the authentic roots of this extraordinary sport with a great soul. We want people to rediscover the beauty of fatigue and the thrill of conquest: the heroic cycling of Bartali and Coppi, the sacrifice that seeks out our physical boundaries where thirst, hunger, and exhaustion are felt in all their might. Our type of cycling breeds respect and creates bonds between loyal opponents. It is cycling in a healthy way, and its participants are inspiring and beautiful to watch.