The beauty of fatigue and the thrill of conquest

L’Eroica and all Eroica Events invite cyclists to rediscover the beauty of fatigue and the thrill of conquest. We look to the past of cycling to inspire the future of this beautiful sport.

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L'Eroica was born in the village of Gaiole in Chianti. Started as a vintage cycling event, today the Eroica values continue to grow with events for both classic and modern bicycles.
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EROICA CAFFÈ BARCELONA
Looking for Eroica in the big city? Eroica Caffè is a tasteful place for “hunters of feelings and emotions” and home for the local cycling community.
Latest news from The Eroica Journal
The bicycle: an answer to the Italian and European economic crisis
30 Mar 2023
The bicycle: an answer to the Italian and European economic crisis
Can the bicycle be considered a counter-cyclical product?
Felice Gimondi, the ambassador of cycling in Europe
29 Mar 2023
Felice Gimondi, the ambassador of cycling in Europe
My dad was 16 years old when he started competitive cycling. It was 1958, coincidentally the same year the European Parliament was born.
Destinations Brussels: greetings from Franco Rossi
28 Mar 2023
Destinations Brussels: greetings from Franco Rossi
We were honoured and delighted to receive the invitation from the European Parliament, represented by President Roberta Metsola and all the members across Europe.
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Eroica x Santini
NOVA EROICA JERSEY ARTE
€ 89
€ 89
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L'EROICA WOOLEN JERSEY
€ 159
€ 159
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L'EROICA 2022 XXV AFTER MOVIE
We knew that the chain hadn't been broken, we could hear of beat of the great Eroica heart under the rubble caused by this dark period. In Gaiole in Chianti, it was clear that our soul is healthy and continues to regenerate itself, just as we found each other without ever really having lost each other.