Colnago Retrofitting at L'Eroica 2024 EROICA MAP Abus 100 Years CCE Social Ride Alce Nero @ L'Eroica Clean Up your bike by NUNCAS WAITING FOR L’EROICA AT BROLIO Free Shuttle Service Eroica Bike Register Bicycle Elegance Competition Adotta un chilometro (Adopt a Km) L'Eroica for the environment Proraso Barber Shop and beard and mustache competition Italian Diabetes Foundation The Eroica Window Roy Roger’s and the Bib number Eroici a Piedi Scout Groups at L'Eroica The Mini Eroica and Giocociclismo Eroica Academy Terra Eroica Radio Immaginaria Dinner in Monti in Chianti The Docufilm on Ottavio Bottecchia
As every year in Piazza Ricasoli, the Proraso Barber Shop station will be set up, available to heroic beards and mustaches equipped for a dedicated session of grooming and, of course, to prepare for the legendary "Beard and Mustache" competition.
At the Proraso Barber Shop, you will find the BLUES BARBER team offering vintage-style beard and mustache grooming services. You can relax in total comfort while seated in 1920s-style barber chairs. BLUES BARBER, a modern take on barbering born from Valerio Imperiale's passion, has been awarded the UALA three-diamond prize, which is equivalent to Michelin stars for restaurants.
The ritual of the "Beard and Mustache" competition is an unmissable event that reveals all the characteristics of the heroes who defy time and recreate a style reminiscent of the epic cycling years. Each hero will showcase their personal interpretation of how they believe heroic beards and mustaches should be, adapting them to their attire and their bicycle always in tow.
PROGRAM OF THE BARBER SHOP AND THE COMPETITION
Thursday, October 3
5:00 PM to 7:00 PM - Setup of the PRORASO Barbershop Exhibition Area - Piazza Ricasoli.
Friday, October 4
9:00 AM to 8:00 PM - PRORASO Barbershop Open - Piazza Ricasoli. 6:45 PM - Awards Ceremony for the “Beard and Moustache Competition”
Saturday, October 5
9:00 AM to 8:00 PM - PRORASO Barbershop Open - Piazza Ricasoli.
Special Thanks