The beauty of fatigue and the thrill of conquest

Clefs d’Or and Terra Eroica

On the occasion of the 28th edition of L’Eroica, the Tuscany Clefs d’Or Association will be present inside the Villaggio Eroico in Gaiole in Chianti, from Friday through Sunday, with a special hospitality point dedicated to Terra Eroica.

Thanks to this collaboration, Tuscan concierges will offer visitors exclusive information services, combining professionalism with warm hospitality.


A tradition of excellence

The Tuscany Clefs d’Or Association was one of the first in Italy to form as an independent group.

Its history began with Adelmo Palombi, concierge at the Hotel Baglioni in Florence, together with Giuseppe Franzetti of the Hotel Palace in Milan, with contributions from Codacci, Mariotti, and Stagi.

Today, nearly 60 years after its founding, the values that distinguish the Clefs d’Or concierges remain unchanged:

  • Smile and kindness
  • Availability and discretion
  • Professionalism and dedication to service

More information

To learn more about the Clefs d’Or and the history of the Tuscany Association, visit the official website: Les Clefs d’Or – Tuscany Region


At L’Eroica, with the Chiavi d’Oro Spirit

The presence of the Clefs d’Or concierges at the Terra Eroica corner offers a unique opportunity to highlight hospitality and information as integral parts of the Eroica experience.

Blending passion for the region with the art of welcoming, this collaboration enriches the Villaggio Eroico with a distinctive service—one that greets every visitor with care and personalized attention.