Barber Shop and beard and mustache competition Bicycle Elegance Competition Terra Eroica and Bike Channel The Eroica Window The Mini Eroica and Giocociclismo Eroica Bike Register Roy Roger’s and Fondazione Meyer L'Eroica for the environment Special commemorative postmark by Poste Italiane The Mothers’ Endeavor Adotta un chilometro (Adopt a Km) Radio Immaginaria Eroica Academy
Adotta un chilometro
in collaboration with
Terrecablate Benefit Corporation
The true wealth of L’Eroica: the territory
Since 1997, L’Eroica has shared its culture throughout the province of Siena, enhancing a heritage that is unique in the world: the territory itself.
There are 17 municipalities that welcome thousands of people every year, offering a natural and historical backdrop for the emotions of those who choose to cycle on these "strade bianche."
17 municipalities, 2 routes, 290 kilometers
The heart of L’Eroica is traced by two permanent routes:
- L’Eroica di Gaiole in Chianti
- Eroica Montalcino
Together, these itineraries cover 290 kilometers, passing through villages, landscapes, and roads that are an essential part of the cultural and emotional geography of the Eroica movement.
The human element behind the project
This is how “Adotta un chilometro” was born, an initiative that transforms a passion for cycling and a love for the territory into a concrete gesture of care and responsibility.
Thanks to the support of local associations in the 17 municipalities, cyclists and citizens will symbolically take charge of the kilometers that run through their towns, committing to the cleaning and maintenance of the roadsides.
It's a simple but powerful gesture that makes every participant a guardian of their environment and an example of respect for and protection of the territory.
A partnership for sustainability
The project is made possible thanks to the collaboration with Terrecablate Reti e Servizi, a leading Tuscan Internet and telephony provider. As a Benefit Corporation, Terrecablate wholeheartedly supports initiatives that benefit the local area. The company has always been rooted in the Siena region and combines technological expertise with a strong focus on social responsibility and environmental preservation.
This partnership strengthens L’Eroica’s identity as not just a sporting event, but also a cultural and environmental one, capable of uniting people, communities, and the land in a single endeavor.
