The beauty of fatigue and the thrill of conquest

We like to think that the bicycle was invented so that we could enjoy the beauty that surrounds us more fully.

This idea culminates in Montalcino, in the extraordinary territory of the Val d’Orcia, where the landscape, nature, colours and man’s toil unite to bring us uniquely intense emotions. When the bike meets these emotions, a miracle happens that is magnified by the slow passage of time and the effort of pedalling. Time and effort, the same elements that have shaped this territory, which is unique in the world.

Eroica Montalcino promises all of this: a great Festival of colour, fatigue, dust and beauty, on your bike, immersed in the charm of Tuscany and its territory. Once the demanding and dramatic climbs are done, the descent begins and the exit from a long tunnel, into the light of a bright spring in the Lands of Siena. 

Montalcino will be illuminated by lanterns made from the old jerseys of the cyclists of yore, music broadcast in the squares and alleyways will provide the soundtrack. The public and the riders will be the protagonists of a “mobile festival” that will take place in the centre of the town, together with many bikes, musicians, actors and dancers, who will all renew the Eroica magic, and the festival will be the most amazing place for us all to get back together after a long winter.