The beauty of fatigue and the thrill of conquest

We like to think that the bicycle was invented so that we could enjoy the beauty that surrounds us more fully.

This idea culminates in Montalcino, in the extraordinary territory of the Val d’Orcia, where the landscape, nature, colours and man’s toil unite to bring us uniquely intense emotions. When the bike meets these emotions, a miracle happens that is magnified by the slow passage of time and the effort of pedalling. Time and effort, the same elements that have shaped this territory, which is unique in the world. 

Eroica Montalcino promises all of this: a great Festival of colour, fatigue, dust and beauty, on your bike, immersed in the charm of Tuscany and its territory.

The centre of Montalcino will become the stage of the Festival, illuminated by lanterns made from the old jerseys of the cyclists of yore, assaulted by music, dance, costumes and bikes from when cycling was a heroic, people’s sport. 

The actors on the stage are the very riders who, with their bikes and enthusiasm, will renew the L’Eroica magic, riding along the winding roads between rows of prestigious vines, rapt ...”by the beauty of fatigue and the thrill of conquest”!

Friday 28 August


17:00/19:00 Pick-up race envelopes at the Sant’Agostino complex

17:00 Opening of Bottega Eroica – Piazza del Popolo

17:00 Opening of EROICA MARKET (closes 20:00)

18:00 We will drink a glass of wine together with the CCE Members at Teatro degli Astrusi

20:00 Switching on of jersey lanterns

Saturday 29 August

9:00/19:00 Pick-up race envelopes at the Sant’Agostino complex

9:00/19:00 Bottega Eroica, Piazza del Popolo

9:00/20:00 Eroica Market

17:30 Prize-giving for best “Vintage Whiskers” competition

18:30 Prize-giving for best “Eroica shop window” competition

19:30 An EROICA DISH promoted by the Restaurants of Montalcino

At Teatro degli Astrusi

17.00 Press Release about the project " Terra Eroica "

Ore 18.00 “Bartali l’Ultimo Eroico“ book presentation by Giancarlo Brocci

to follow: 

“Sulla cresta dell’onda”presentazione book presentation of Giovanni Nencini dedicated to Gastone Nencini 

Sunday 30 August

5:00/9:30 Pick-up race envelopes at the Sant’Agostino complex


Route km 153 : 6.00 – 6.30

Route km 96 : 7.00 – 7.30

Route km 70 : 8.00 – 8.30

Route km 46 e 27 km : 9.00 – 9.30 


From 10:00 Music & Words in Piazza del Popolo until the last rider finishes and receives his/her RACE PACK

…… also, from Friday to Sunday: in Piazza Garibaldi EROICA workshop, Sant’Agostino complex EROICA IN THE WORLD, REGISTER OF VINTAGE BIKES, TERRA EROICA, in Teatro degli Astrusi CICLO CLUB EROICA…. in the streets and squares of the historical centre EROICA MONTALCINO JERSEY LANTERNS